Cookie Policy

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They are widely used to make websites work more efficiently and provide a better user experience. Cookies help us understand how you use our website, remember your preferences, and improve our services.

techconsult AG ("we," "our," or "us") uses cookies and similar tracking technologies on our website to enhance your browsing experience, analyse website performance, and support our marketing efforts. This Cookie Policy explains what cookies we use, why we use them, and how you can manage your cookie preferences.

By using our website, you consent to the use of cookies as described in this policy, subject to your preferences as managed through our cookie consent banner.

Types of Cookies We Use

We use different types of cookies for various purposes. Understanding these categories will help you make informed decisions about your cookie preferences.

Necessary Cookies

These cookies are essential for the basic functionality of our website. They enable core features such as security, network management, and accessibility. Without these cookies, our website cannot function properly. Necessary cookies cannot be disabled as they are required for the website to operate.

• Session management and user authentication
• Security features and fraud prevention
• Load balancing and website performance
• Cookie consent preferences

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website usage, popular pages, user behaviour patterns, and website performance. This information helps us improve our website and services.

• Website traffic and user behaviour analysis
• Page performance and loading times
• Popular content and navigation patterns
• Device and browser information

Functional Cookies

Functional cookies enable enhanced functionality and personalisation features. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember your preferences and choices to provide a more personalised experience.

• Language and region preferences
• User interface customisations
• Form data and user preferences
• Accessibility settings

Marketing Cookies

Marketing cookies are used to track visitors across websites and deliver more relevant advertisements. We use Google Ads and other advertising platforms to show you relevant ads based on your interests and website interactions. These cookies also help us measure the effectiveness of our advertising campaigns.

• Personalised advertising and remarketing
• Ad campaign performance measurement
• Cross-site tracking for relevant ads
• Conversion tracking and attribution

Specific Cookies We Use

Below is a detailed list of the specific cookies used on our website, including their purpose and duration.

Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance our website functionality and provide better services to our users.

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics sets cookies to help us understand how our website is used, which pages are most popular, and how users navigate through our site. This information is used to improve our website and services.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us show relevant advertisements to users who have visited our website and measure the effectiveness of our advertising campaigns. These cookies also enable conversion tracking and help us understand which ads lead to enquiries or business.

Google Fonts

Our website uses Google Fonts to display text with custom typography. When you visit our website, Google Fonts may set cookies to optimise font loading and delivery. These cookies improve website performance and ensure consistent text display across different devices and browsers.

Google Consent Mode v2

We implement Google Consent Mode v2 to respect your cookie preferences while still providing essential website functionality. This technology allows us to:

• Adjust how Google Analytics and Google Ads behave based on your consent choices
• Provide aggregated and anonymous insights while respecting your privacy preferences
• Ensure compliance with privacy regulations whilst maintaining website functionality
• Deliver relevant content and advertisements only when you have given appropriate consent

When you reject certain cookie categories, Google Consent Mode ensures that the corresponding tracking and advertising functions are disabled whilst maintaining basic website operations.

How to Manage Cookies

You have several options for managing cookies on our website. You can control your cookie preferences through our consent banner and also through your browser settings.

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner at the bottom of the page. This banner allows you to:

• Accept All: Consent to all cookie categories including analytics and marketing
• Reject All: Decline all non-necessary cookies
• Customise: Choose which specific cookie categories you want to allow

Changing Your Preferences

You can change your cookie preferences at any time by:

• Clearing your browser cookies and revisiting our website
• Using your browser's cookie management settings
• Contacting us directly to update your preferences

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these options in the 'Settings' or 'Preferences' menu of your browser. Common options include:

• Block all cookies
• Block third-party cookies only
• Delete cookies when you close your browser
• Allow cookies from specific websites only

Please note that if you choose to block or delete cookies, some features of our website may not function properly, and your user experience may be affected.

Cookie Retention and Deletion

Different cookies have different retention periods based on their purpose and function:

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain on your device for a specified period or until manually deleted
• Analytics Cookies: Typically retained for up to 26 months
• Marketing Cookies: Usually retained for 90 days to 13 months

You can delete cookies at any time through your browser settings or by clearing your browser data.

Impact of Disabling Cookies

While you can browse our website with cookies disabled, some functionality may be limited:

• Necessary Cookies: Disabling these may prevent basic website functions from working
• Analytics Cookies: We won't be able to analyse website performance or improve user experience
• Functional Cookies: Your preferences and customisations won't be saved
• Marketing Cookies: You may see less relevant advertisements

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, provide additional notice on our website.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and how you can manage your preferences.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Related Policies

For more information about how we handle your personal data, please review our related policies:

• Privacy Policy - How we collect, use, and protect your personal data
• Terms of Service - Terms and conditions for using our website and services